Young Plants' Cumbanita sees QVC success

Interpecific Geranium Cumbanita, distributed in the UK by Young Plants Limited, has sold over forecasted figures after appearing on the shopping channel QVC.

The plant was presented from midnight 8 April to midnight 9 April and is the most successful garden-related product sale at QVC so far this year.

The coverage included a set decorated with the plants and footage filmed in the Young Plants garden last summer. The Cumbanita rosebud geranium young plants were offered in sets.

The double free-flowering geraniums grow up to 45cm x 45cm and are available in Dark Red and Deep Rose. The variety is a cross between upright zonal geraniums and trailing ivy geraniums from German breeder Dummen.

Young Plants is expecting a significant uplift in sales within the wholesale and retail trade following its success on QVC.

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