Interpecific Geranium Cumbanita, distributed in the UK by Young Plants Limited, has sold over forecasted figures after appearing on the shopping channel QVC.
The plant was presented from midnight 8 April to midnight 9 April and is the most successful garden-related product sale at QVC so far this year.
The coverage included a set decorated with the plants and footage filmed in the Young Plants garden last summer. The Cumbanita rosebud geranium young plants were offered in sets.
The double free-flowering geraniums grow up to 45cm x 45cm and are available in Dark Red and Deep Rose. The variety is a cross between upright zonal geraniums and trailing ivy geraniums from German breeder Dummen.
Young Plants is expecting a significant uplift in sales within the wholesale and retail trade following its success on QVC.