Yankee sees spring show uplift

Candle brand reports sales up by up to 250 per cent during the European exhibitions season.

Yankee Candle
Yankee Candle
The Yankee Candle Company has reported record sales across the spring trade show season in Europe.
 
For the first time since the launch of the brand, each trade show showcased a full year of new product launches.
 
HOMI, Milan, Italy reported a 250 per cent increase versus 2013. Maison et Object, Paris, France saw a 100 per cent increase.
 
At International Spring Fair, Birmingham sales were up 50 per cent on the previous year.
 
Yankee also saw a sales growth of 100 per cent year-on-year at Ambiente, Frankfurt, Germany.

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