X Factor winner Joe McElderry sings in his Town & Country wellington boots

This year's X Factor winner Joe McElderry wore a pair of Town & Country's Premium Blue Wellingtons to film the video for his new single, which is in the running for Christmas No 1.

The ITV programme attracted 21 million viewers last week when the public voted McElderry as the winner.

Town & Country representative Majella McCabe said: "If just a fraction of the 6 million people who voted for him last Sunday decide they too would like a pair of Town & Country Wellingtons, that would make for a very happy Christmas all round."

 

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