Wyevale use Lyris ListManager and gain above average performance

 Wyevale Garden Centres' website click-through rate has risen from 1.7 per cent to 8.8 per cent this year and now records an above industry-average performance. Wyevale used Lyris ListManager to focus on improved design, content, testing, messaging and emails focused on content geared towards the interests of each recipient. Head of e-commerce Alex Palmer said: "Lyris ListManager and the strategic advice Lyris provides on an ongoing basis has enabled us to identify and respond to the specific interests and preferences of each of our email subscribers."


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