Wyevale revamps grow-your-own displays with Stagecraft kit

Wyevale Garden Centres is installing new grow-your-own benching, displays, signage and crates from Powys-based shop-fitter Stagecraft into all its 122 garden centres.

Stagecraft managing director Tom Davis said many garden centres are "topping up" tables and benching for spring. Stagecraft is sending flyers to customers offering flatpack bedding and planteria displays.

The company's website has a new marketplace area offering equipment that is in stock and ready for delivery for self-assembly. Davis said: "It's easily self-installed and can be delivered in a week."

Axiom Displays, also a Wyevale supplier, has developed a new range of displays for garden centres.

The display units are made for housing gifts, homewares, greeting cards, books and gift wrap.
Axiom managing director Richard Wright said: "The new range is designed to help overcome the visual overload problem inherent in this sector. But why launch in the current climate if nobody is spending? We're actually finding that the good garden centres are continuing to invest to keep their spring product presentations fresh and exciting."

Wright added: "We are finding, as in previous recessions, that there are two types of retailers: those that hide under a rock until things get better (for them things don't) and those make things better (at the expense of others). Those retailers whose product displays look dull and tired always suffer most."


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