Wyevale Nurseries completes rebrand with contemporary look

Wyevale Nurseries has unveiled its new branding, logo and website this month "to capitalise on its rich heritage and to appeal to the modern buyer".

The company says it is bringing its image into the 21st century while also building on the knowledge and expertise developed during the past 86 years.

Sales and marketing director Adam Dunnett said: "This year we have seen some significant changes to the company, we have re-structured from three separate businesses into one, with our container plant, tree and transplant (hedging) companies now all trading as Wyevale Nurseries.

"In celebration of this we are launching a new logo, which encompasses all the strengths of Wyevale Nurseries. We have also developed a new brand for our point of sale, with a fresh, contemporary look – where the plant image is king."

"Our new logo gives us a modern contemporary look, representing all the aspects of Wyevale Nurseries, trees, fields of transplants and colourful container plants, and highlights our long and illustrious heritage too.

Dunnett, who has recently joined Wyevale Nurseries from The Garden Centre Group, added: "After spending many, many years admiring Wyevale Nurseries both as a customer and a competitor it is fantastic to now be part of one of our industry’s truly pioneering companies."

Started in 1928 when Harry Williamson bought Kings Acre Nurseries, Hereford, Wyevale Nurseries has grown to become one of the UK’s largest wholesale nurseries, growing in excess of six million plants on more than 600 acres. It is still family owned, with Harry’s grandaughter and grandson, Heather and Simeon Williamson, at the helm.

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