The predicted increase in sales supports a recent OnePoll study where over 52 per cent of customers assess the quality and shape of a tree before selecting their Christmas tree – this is compared to other indicators such as price and height.
The OnePoll survey also reveals that 20 per cent of people will make their Christmas tree the backdrop of their social media posts this year.
Wyevale says it hopes to grow sales "despite fears from British tree growers that cheaper alternatives are flooding the UK market". Wyevale sources most of its tree in the British Isles. The cheapest 6ft Nordmanns are available at £9.99, but prices are up to £70 in some retailers.
For Wyevale's largest sized trees of 240cm and above predicted sales are up 55 per cent. Some 3m and 4m trees are also available and are already 30 per cent sold through.
Wyevale trading director Dan Zinner said: "The picking of the family Christmas tree is a long tradition that the nation gears up to, marking the official start of the festive season at home, but we do advise customers to pick their tree as early as possible to ensure they get the best looking tree. The scent, style and size of the Christmas tree are all key factors we see our shoppers seeking advice on, with many asking for the biggest one we have in stock."
Chritsmas tree buyer David Mitchell added: "It is worth going the extra mile to ensure quality standards – it is important to oversee the whole life cycle of a tree, which gets pruned 20 times in the course of its life, so we class them as artisan products as there is real craftsmanship in how they are pruned. There should be no reason that any of our trees lose their quality, so our guarantee to customers is that if they aren’t happy with the quality than Wyevale Garden Centres will replace it with a new one up until Christmas Eve for free."