Wyevale East hosts ‘seminar day’ to inspire customers

Event promises to be a mini conference, seminar and exhibition in one.

Celebrity gardener Tom Hart Dyke heads up an open day with a difference, boasting exhibitions and talks, for a Kent-based wholesale cash and carry hoping to lure customers who are pressed for time. The TV gardener is headlining the “seminar day” at Wyevale East in Swanley, Kent. Other speakers include acclaimed designer Trevor Tooth, HTA’s David Gilchrist and Society of Garden Designers chairman Andrew Fisher Tomlin. “Everybody does open days where people turn up, look around and leave,” said sales and marketing director Doug Reade. “Time is more valuable these days and if we want people to commit we need something to inspire and inform.” Up to 200 people are expected on 13 June. A small exhibition featuring 10 “sub-suppliers” will include displays by pergola and sculpture firms. Visitors’ £10 fees will be donated to the Greenfingers Appeal and another charity, chosen by the local mayor. Reade said: “The event will be a mini conference, seminar and exhibition rolled into one. We hope it’s a day to remember and one that inspires people to buy.” * For details contact Sally King at sally@wyevale-east.co.uk.

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