Worfield Nursery introduces QR codes and new plants

Worfield Nursery launched its catalogue of 117 garden centre plant promotions for the 2015 season at the HTA National Plant Show.

Worfield calendar
Worfield calendar

Mark Lavers, of Shropshire-based Worfield Nursery, which grows alpines, heathers, and perennials, said it had produced the catalogue for October 2014 – August 2015 earlier this year due to customer demand.

"Customers have told us that they want to get ahead with their promotions so we made sure that our promotions were ready for them when they come to the show.

"We know how important it is to make sure everything is in place at a certain time so we were only too pleased to accommodate the requests."

The nursery also exhibited its garden centre point of sale (POS) materials at the show. These feature high quality images of the plants with bullet-point information that customers can read quickly and easily.

Plus, to support the new POS materials, Worfield has introduced new plant labelling that is consistent across the range and which incorporates QR codes for the first time.

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