The company will now use a Grown in Britain logo on all of its labels, point-of-sale boards and the majority of printed literature, as all the company's plants are produced at two nurseries in Bransford and Wychbold.
Bransford Webbs sales director Adrian Marskell said: "Consumers have no idea where the plants they buy have been grown. Now, with our new British logo, they can have the confidence that these plants have been grown in a British climate to thrive in their gardens."
Similar branding tactics were presented at the Southern Growers Show at Sandown Park Racecourse in November. Results of an HDC-sponsored project into promoting plants with a "Home Grown" logo were discussed. Grower Bill Godfrey stressed that UK growers would have a more powerful brand if they used the same logo (HW, 22 November).