The find prompted owner John Woolman to offer a £100.00 Woolmans voucher to any customer who sends a catalogue from before 1912 to him.
"Back in 1912 one plant of a new variety cost a shilling (5p), which is today’s equivalent of £4.30," said Woolmans. "So a collection of six new varieties a hundred years ago would have cost the equivalent of £25.80, whereas a similar collection in our 2012 catalogue is offered for just £8.95".
None of the cultivars listed in the 1912 catalogue is offered in the 2012 version, as so much breeding work has been done to improve the chrysanthemum through the decades.
Any pre-1912 Woolmans Chrysanthemum Catalogues should be sent to John Woolman, Woolmans, Rookery Farm, Joys Bank, Holbeach St John, Spalding, Lincolnshire PE12 8SG.