Woodland Trust's 'More Trees, More Good' campaign marks shift in emphasis

TV satirist Clive Anderson has helped the Woodland Trust launch More Trees, More Good branding to mark a big change in the charity's direction.

The trust said the new More Trees, More Good strap-line beside its existing oak leaves’ logo highlighted a shift in approach to the environmental work it carried out.

"It’s a way of summing up our long-term vision," said the trust. "Focus has changed from creating woodland on our existing estate to other people’s land."

Escalating land prices made this the only way to fulfil its vision of doubling native woodland cover and plant 20m native trees a year in the UK, against 6m at present.

Trust chairman Anderson said: "We realise 20 million trees is a huge task but an increase in tree-planting rates is essential, and we can’t do it alone.

"That’s why the Trust is calling on all individuals and organisations to help rise to the challenge. "The simple act of planting trees unleashes a host of benefits.

"In just 12 years they become beautiful woodland, home to a vast array of wildlife and places where children can play, adults reflect, birds and plant life flourish."

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