Windsor garden centre says competition is sales success

Customers warm to plant contest

By Matthew Appleby The owners of a garden centre have claimed that a nationwide competition to win prizes from a branded range of plants has increased sales of easy-care exotics. Slough resident Audrey Ricketts won £1,000 worth of plants from the Matt James Collection, supplied by Foxmoor — and a garden makeover by TV gardener James. Co-owner Sarah Newman of The Walled Garden Centre, in Windsor, said: “Customers who bought a Matt James plant could go onto the website and input a barcode from the pot to enter a competition to win Matt James plants, and to have their garden redesigned by him.” She added: “In the Matt James range, aloes and agaves at £7.99 are doing well because they’re quite unusual.” More than 100 garden centres have taken parts of the range, said Foxmoor sales manager Rachel Churchward. She added: “We’ve been able to introduce a lot of new varieties and different marketing concepts, particularly low-maintenance architectural plants.” The Somerset-based company, formerly Foxmoor Fuchsias, has grown four-fold since being bought by Wynnstay in 2005, said Churchward. The company also runs TV offers with former Eastfields representative Peter McDermott on the Ideal Shopping Channel.

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