William Sinclair Horticulture to sponsor Garden Retail community award

William Sinclair Horticulture has signed up a new sponsor for the Garden Retail Award for community involvement as part of a drive that includes giving 2p per bag of J Arthur Bower's topsoil to charity Greenfingers.

Managing director Danny Adamson said: "It's a big thing for us. We're giving money to the Greenfingers campaign and the community award builds on that.

"At Glee we heard at the Garden Retail top 100 garden centres seminar that garden centres are at the hub of communities.

"More centres are linking with schools and places such as health centres and seeing their businesses grow."

Meanwhile, Adamson added that Sinclair is keen to reduce the use of peat in 2010 with its New Horizon and Fytocell products.

He explained: "We're investing heavily in kit to develop peat-replacement products. A good peat harvest does give you alternatives. We can give what the customers want. We're being led by the customer in what we provide.

"The only way to get the 90 per cent reduction in 2010 is for the Government to make it the law — and the Government has more than enough on its plate at the moment."

Adamson said he believed that any garden centre that went 90 per cent peat-free would "put off a lot of their customers".

He added: "An older population buys our product. They're more than happy with peat and are sceptical about the Government."


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