Latest information released by the British Trust for Ornithology shows that more birds than ever are visiting gardens - evidence backed by the sales figures for wild bird care products from Gardman.
The trust says that the current cold snap could not have come at a worse time for birds. Natural foods are scarce - seeds and fruits stores have been depleted over winter, while many insects are yet to appear.
GfK sales figures for wild bird care sales in 2012 showed sales in the sector were 6.8 per cent up. And during the first quarter of the year Gardman’s overall wild bird care sales are up to 17 per cent up compared with the same period last year.
Feeder sales were 7.5 per cent up over last year.
Gardman marketing director Jane Lawler said: "With no indication of more seasonal temperatures any time soon, sales are likely to continue to remain buoyant in the immediate future so it’s an opportunity for garden centres and other retailers to ensure that they have in depth stocks of a good range of feeds and feeders, particularly high energy feed products."