Wild bird care garden market sees 1.5 per cent growth in 2012

Sales of wild bird care products have remained stable across 2012, achieving 1.5 per cent value growth against 2011, according to figures from GfK.

This is in contrast to the declines seen across many of the 19 garden care categories for 2012.

However October to December 2011 saw a 21 per cent value decline against the same months in 2010.

So despite the growth in 2012, the market has not recovered to the same level of value it had reached in 2010.

With this marginal value growth in 2012, volume sales are showing a marginal decline of 1.1 per cent against 2011.

This is largely driven by a decline from the largest category, bird food.

Bird feeders however, have achieved value and volume growth in 2012, and with the recent snowfall in January it is likely the total bird care category will continue to report positive figures.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre profile: Hulme Community Garden Centre, Manchester

Garden centre profile: Hulme Community Garden Centre, Manchester

High environmental standards, community work and support for local suppliers are all lessons for the wider garden retail industry, Matthew Appleby discovers.

How can garden centres reduce plastic use?

How can garden centres reduce plastic use?

Garden retailers are under pressure to use less plastic as the Government's new 25-year environment plan seeks to introduce a wave of measures to reduce pollution.

Will peat use be taxed or banned?

Will peat use be taxed or banned?

The Government has made strong statements on peat reduction in its new 25-year environment plan, published in January.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles