Wholesaler partners with Priory Roses to boost horticulture business

JTF Wholesale has entered into a partnership deal with Priory Roses as part of its strategy to become a force in horticulture across the catchment areas of its 12 outlets.

Priory Roses, which operates out of Hillam in West Yorkshire, is run by John and Ian Greensitt, who under their Nostel Priory Roses business were at one time £8m per annum suppliers to the Focus DIY chain. John Greensitt has returned to the UK from the USA to help oversee developments.

The deal will see Priory Roses take over category management of outdoor plants for all of JTF's 12 sites and take responsibility for the total plant supply and range management.

JTF senior buyer Gez Smith said: "I'm absolutely thrilled to be working with John and Ian again. They know the industry inside out and have a superb network of grower contacts. They also really understand the consumer market. We aim to not only provide a great-value offer but also one that is a little quirky and unusual."

JTF has also struck a partnership deal with Designer Borders, which offers a "planting by numbers" concept that launched at Glee. Designer Borders managing director Richard Swinburne met Smith at the trade show's "speed dating" session.

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