Whistle Olympics delivers carrot message

The British Carrot Growers Association (BCGA) has launched a "quirky" social media campaign encouraging the public to whistle a tune on a carrot, then post their efforts online.

The Great British Carrot Whistle Olympics aims to engage with consumers while also highlighting the vegetable's year-round versatility and health value.

Videos of the people playing carroty melodies can be posted on the BCGA's Facebook page, with those receiving the most votes having a shot at winning a limited edition set of London 2012 gold coins worth £1,200, with carrot whistles for runners-up.

According to BCGA chairman Rodger Hobson: "Research has shown that many consumers are turned off by worthy healthy-eating messages. Hopefully, this will engage the public in a light-hearted way."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Is leaving the EU an opportunity to harness the potential of agri-tech?

Is leaving the EU an opportunity to harness the potential of agri-tech?

A group of leading industry and research figures has agreed a series agri-tech measures that will be recommended to Government as a means of making British farming more profitable and productive post-Brexit.

What do fruit and vegetable growers hope for from a renationalised farming policy?

What do fruit and vegetable growers hope for from a renationalised farming policy?

Defra's "Health & Harmony" consultation paper, which closed for responses this week, has given growers and their representative bodies a chance to shape the largest reformulation of farming and land-use policy in nearly half a century.

Protected Cropping Structures - Polytunnels

Protected Cropping Structures - Polytunnels

Cost factors, ventilation benefits and the ability to fit new advanced films are some of the reasons behind the popularity of these structures, says Sally Drury.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive ranking of fruit producers by annual turnover. 

Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon