Whistle Olympics delivers carrot message

The British Carrot Growers Association (BCGA) has launched a "quirky" social media campaign encouraging the public to whistle a tune on a carrot, then post their efforts online.

The Great British Carrot Whistle Olympics aims to engage with consumers while also highlighting the vegetable's year-round versatility and health value.

Videos of the people playing carroty melodies can be posted on the BCGA's Facebook page, with those receiving the most votes having a shot at winning a limited edition set of London 2012 gold coins worth £1,200, with carrot whistles for runners-up.

According to BCGA chairman Rodger Hobson: "Research has shown that many consumers are turned off by worthy healthy-eating messages. Hopefully, this will engage the public in a light-hearted way."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

HORTICULTURE WEEK BUSINESS Awards 2019

The Horticulture Week Business Awards is now open for entries

Horticulture Week Top UK GLASSHOUSE SALAD GROWERS

See our exclusive RANKING of UK Fruit Producers by annual turnover plus the FULL REPORT AND ANALYSIS.

Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive RANKING of UK Fruit Producers by annual turnover plus the FULL REPORT AND ANALYSIS.

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon