Westons Cider goes global with Australian purchase

Herefordshire cider maker Westons has bought World Brands Australia, a distributor it has worked with for a number of years.

Westons Cider HQ, Much Marcle - image: Tony Kennick
Westons Cider HQ, Much Marcle - image: Tony Kennick

The Australian firm will now be named Westons World Brands, with Westons’ commercial director Roger Jackson taking over as its managing director.

He said: "The purchase of World Brands Australia will ensure Westons Cider has a strong and sustainable platform to invest fully in the fast growing Australian cider market and realise the potential of Westons’ portfolio of cider brands."

Cider is currently enjoying a surge of popularity in Australia, growing nearly 20 per cent a year over the past five years.


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