Westland to run £1m Peckish birdcare TV advertising campaign

Westland Horticulture is set to develop a £1million TV campaign for its bird feed brand, Peckish.

Peckish Complete 5in1 bird food - image: Westland
Peckish Complete 5in1 bird food - image: Westland

The campaign will focus on the new Peckish Complete 5 in 1 product, geared towards a range of bird species.

Peckish Complete 5 in 1 has a pouring spout to ensure less mess and waste and allow for ease of filling bird feeders and tables.

Jen Richardson, product manager for Peckish said:

"The investment we are making in garden bird care is significant which we believe is vital to ensuring that this category continues to grow and encourages more people to feed the birds in their gardens.  The Peckish range focuses on quality which is delivered through all areas of the products including our unique supplement Calvita providing the seed mixes with the essential energy birds need."

Calvita enhances egg production, growth and reproduction of birds with benefits including stronger beaks, bones and vibrant feathers, the firm said.


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