Westland premiered Light & Easy and used Matt Lucas for Peckish advert launched at Glee

Westland said at Glee that Light & Easy will "raise the bar" in growning media because it is 60 per cent lighter than normal peat

Matt Lucas will feature in the advert for Westland's Peckish bird feed - image: Westland
Matt Lucas will feature in the advert for Westland's Peckish bird feed - image: Westland

Peckish is set to transform the bird food market, say Westland, with £1m ITV adverts voiced by TV comedian Matt Lucas set to be seen by 17m people this autumn.

Peckish complete 5 in 1 is designed to attract 16 varieities of birds.

Simpsons Garden Centre's Andy Howard and Coletta & Tyson's retail director David Kemp both praised the product's design and innovation.

Further launches were in lawncare with Aftercut Patch Fix, Resolva Path & Patio Weedkiller, and more than 100 new varieties in the Gro-sure seed range.


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