Westland Peckish campaign to reach TV millions

A Peckish bird food television advert is set to reach millions during its broadcast from 7 January when it will be shown on ITV, Channel 5 and Sky.

The advert features the voice of British comedian Matt Lucas and shows two CGI animated birds queuing with hundreds of other birds eager to sample the Peckish Complete 5 in 1 bird feed mix.

Westland senior brand manager Rachael Dickinson said: "We are delighted to be putting the Peckish advert on television again, we had such a great response from consumers when it was aired early last year.  The characters became a huge hit and we saw a surge in Peckish products flying off the shelves, which the birds certainly took to when it was put into gardens across the country."

Peckish Complete 5 in 1 mix contains a variety of seeds and grains which attract up to 16 species of garden birds and also contains the Calvita supplement. 

The Peckish brand has been supported throughout 2012 and now into 2013 with more than £1million in communications reaching over 17 million consumers.

The advert can be seen on the Peckish website at www.peckishbirdfood.com.

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