Westland is offering its 50 litre bags of new-for-2013 Gro-Sure All Purpose compost – with a retail value of £6,000 – to the retailer that is judged to have run the most effective Garden Re-Leaf Day campaign in March.
Hundreds of garden centres and suppliers are expected to take part in the next Garden Re-Leaf Day, which takes place on Friday 8 March 2013 as a nationwide initiative to launch the spring gardening season, while raising money for charity.
The event is expected to be even bigger than last year, when more than 500 garden retailers and manufacturers took part. As well as centrally coordinated, ready-made event ideas such as the Garden Re-Leaf Day Celebrity Gardening Quiz, there are set to be thousands of locally organised activities around the UK, including in-store events, school growing initiatives, community challenges, garden product promotions, fund-raisers and competitions.
Garden centres entering the Westland Challenge will be asked to submit a post-Garden Re-Leaf Day overview of their event ideas, execution, publicity campaign, footfall and sales indicators by 1 May 2013.
The winning garden centre, announced by the end of May, will receive a delivery of seven pallets of Gro-Sure All Purpose compost.
In 2012 Garden Re-Leaf Day raised £52,431 for Greenfingers, enabling two gardens to be built at hospices in Stoke-on-Trent and West Dunbartonshire.
Westland marketing director Keith Nicholson said: "We were extremely keen to get actively involved in this second Garden Re-Leaf Day initiative. We see it as an incredibly important opportunity to get people gardening throughout 2013. Westland works closely with the majority of garden centres across the country, so we wanted to show our support by offering this competition."
Garden Re-Leaf’s founder, Hillview Garden Centre chief executive Boyd Douglas Davies said: "Garden Re-Leaf Day provides a valuable opportunity to inspire gardeners of all kinds to ‘get gardening’, attract customers early in the season, and raise money for charity.
"We are delighted that Westland is again offering such a major incentive for garden centres to take part in Garden Re-Leaf Day. It will undoubtedly help to stimulate some show-stopping, PR-grabbing events; whether it’s to make a difference to old public spaces, stimulate the public's appetite to 'have a go'; or drive customers into store to start their gardening year."
For more information on Garden Re-Leaf Day contact: firstname.lastname@example.org