Westland to offer prize worth £6,000 to garden centres taking part in Garden Re-Leaf

Westland Horticulture has confirmed its backing for the second annual Garden Re-Leaf Day by announcing a competition for participating garden centres worth £6,000.

Westland is offering its 50 litre bags of new-for-2013 Gro-Sure All Purpose compost – with a retail value of £6,000 – to the retailer that is judged to have run the most effective Garden Re-Leaf Day campaign in March.

Hundreds of garden centres and suppliers are expected to take part in the next Garden Re-Leaf Day, which takes place on Friday 8 March 2013 as a nationwide initiative to launch the spring gardening season, while raising money for charity. 

The event is expected to be even bigger than last year, when more than 500 garden retailers and manufacturers took part.  As well as centrally coordinated, ready-made event ideas such as the Garden Re-Leaf Day Celebrity Gardening Quiz, there are set to be thousands of locally organised activities around the UK, including in-store events, school growing initiatives, community challenges, garden product promotions, fund-raisers and competitions.

Garden centres entering the Westland Challenge will be asked to submit a post-Garden Re-Leaf Day overview of their event ideas, execution, publicity campaign, footfall and sales indicators by 1 May 2013.

The winning garden centre, announced by the end of May, will receive a delivery of seven pallets of Gro-Sure All Purpose compost.

In 2012 Garden Re-Leaf Day raised £52,431 for Greenfingers, enabling two gardens to be built at hospices in Stoke-on-Trent and West Dunbartonshire.

Westland marketing director  Keith Nicholson said:  "We were extremely keen to get actively involved in this second Garden Re-Leaf Day initiative. We see it as an incredibly important opportunity to get people gardening throughout 2013. Westland works closely with the majority of garden centres across the country, so we wanted to show our support by offering this competition."     

Garden Re-Leaf’s founder, Hillview Garden Centre chief executive Boyd Douglas Davies said:  "Garden Re-Leaf Day provides a valuable opportunity to inspire gardeners of all kinds to ‘get gardening’, attract customers early in the season, and raise money for charity. 

"We are delighted that Westland is again offering such a major incentive for garden centres to take part in Garden Re-Leaf Day.  It will undoubtedly help to stimulate some show-stopping, PR-grabbing events; whether it’s to make a difference to old public spaces, stimulate the public's appetite to 'have a go'; or drive customers into store to start their gardening year."

For more information on Garden Re-Leaf Day contact: info@gardenreleaf.co.uk

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Business planning - Demand management

Business planning - Demand management

Seasonal demand may be inevitable but peaks and troughs can be managed to minimise business impact, Neville Stein explains.

What impact will 2017 results have on garden centres' plans for 2018?

What impact will 2017 results have on garden centres' plans for 2018?

Modest growth in 2017 means some garden centres are looking towards rebuilds, extensions and new acquisitions to find growth in a maturing market.

Is local 'reveg' a commercial opportunity in the UK?

Is local 'reveg' a commercial opportunity in the UK?

Botanist Dr Trevor Dines suggests there are commercial opportunities for local seed supply in the UK.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles


Free to subscribers, the essential guide for professional plant buyers

Download your copy