Westland's new wild bird care range, which is due to be launched at the Glee trade show, is to be called Peckish.
The company is set to introduce its "strongest ever innovation pipeline and communication package" at this year’s Glee.
Glee will see Westland introducing several new product concepts and innovative brand extensions.
Westland marketing head Keith Nicholson said: "This year we will be introducing our strongest range ever at Glee. To showcase our new products we have strengthened our presence at the show with a new stand that will certainly make a statement and help to inspire in-store merchandising next season".Peckish will be available throughout retailers across the country from next month, and is set to fight for its place in the market alongside establised brands such as Gardman.
The products include feed and feeders and the unique Calvita supplement combining calcium and vitamins A, D and E to ensure that wild birds receive the best quality food.
Westland says the products have evolved from extensive research into consumer wants resulting in packaging which is informative, friendly and attractive, appealing to bird feeders throughout the generations.
Jen Richardson, product manager for Peckish said, "Peckish really does provide the perfect product for all wild birds and we are extremely excited about launching it into the bird care category. It is a simple, engaging and energetic brand which we aim to become the consumer’s number one choice in bird care."
Peckish is available in a range of blends: Peckish Everyday – Peanuts and All Purpose Seed Mix -, Premium Seed Mixes – Feeder Mix, Ground Mix, Table Mix -, Species Specific and Straights – Robin, Blue Tit, Goldfinch & Siskin, Blackbird & Song Thrush, Finch & Sparrow, Early Bid Mix, Sunflower Hearts, Kibbled Peanuts -, Feeders – Seed/Niger Feeder, Peanut Feeder and Water -, Energy Snacks & Treats – Suet Candles, Suet Pellets, Mealworms, Fruit Bars.
Garden Retail will feature a 16 page Glee supplement in the September/October issue out on 10 September. Email firstname.lastname@example.org for a copy.