Garden centres that participated in this year's Garden Re-Leaf Day in March have until 31 May to enter the Westland Challenge competition which offers retailers the chance win Westland Gro-Sure All-Purpose Compost worth £6,000.
Westland Horticulture will award the prize to the garden centre that is judged to have run the most effective, all-round Garden Re-Leaf Day campaign on 8 March or across the gardening weekend.
To enter, garden centres need to complete a Westland Challenge entry form – available from Westland Horticulture – summarising their event ideas, execution, any publicity campaigns, and resulting footfall and sales indicators, and return it to Westland by 31 May.
The winning garden centre, who will be notified by 28 June, will receive a delivery of 50 litre bags of Gro-Sure All Purpose Compost.
Marketing director Keith Nicholson said: "At Westland we are delighted to see just how many people up-and-down the country played an active role in this year’s Garden Re-Leaf Day. We have launched the Westland Challenge to reinforce our support for the annual event, which is an invaluable opportunity to encourage people to get gardening throughout this year.
"It’s also a chance for garden centres to share their Garden Re-Leaf activities with us, with the overall winning retailer being awarded £6,000-worth of Gro-Sure All Purpose compost (at retail value). We would like to encourage as many retailers as possible to make sure they share their entries with us by post or email no later than May 31st."
Hundreds of garden centres and suppliers took part in the second annual Garden Re-Leaf Day in March. The national initiative was established in 2012 to launch the spring gardening retail season whilst raising money for Greenfingers.
This year the Westland Challenge entries will be judged by Keith Nicholson, Boyd Douglas-Davies, founder of Garden Re-Leaf and CEO of Hillview Garden Centres, Sue Allen, Garden Re-Leaf committee member and former managing director of Millbrook Garden Company, and Michelle Whitefoot, Garden Re-Leaf committee member and managing director of Whitefoot-Forward PR.
In 2012 the Garden Re-Leaf Day Westland Challenge was won by Aylett’s Nurseries in St Albans.
To request an entry form for the Garden Re-Leaf Day Westland Challenge, email Dympna Carron, firstname.lastname@example.org, listing the subject as ‘Garden Re-Leaf Westland Challenge’.