Westland Horticulture marketing blitz to reach 20m homes across UK

Westland Horticulture will be reaching more than 20 million homes between now and June 2013 thanks to its new communications plans for a variety of its brands, the company has said.

The new look for Westland will be highlighted throughout the media campaigns, showing the strap line ‘There is more life in the Westland’.

Throughout 2013 the advertising campaigns will focus on the Westland brands Aftercut, Resolva and Gro-Sure.  Aftercut will see a new television campaign created around the new Aftercut Even-Flo spreader system which will be available in garden centres in February 2013.

Resolva will be on television screens during April and May 2013 along with the Aftercut advert.

The Gro-Sure brand will be promoted across various specialist press campaigns and in national newspapers.

Westland marketing director Keith Nicholson said: "For our Westland brands to reach an audience of over 85 per cent of UK consumer homes during the next eight months will enable us to highlight the variety of products we produce.  Our products deliver the solution for bringing life to the garden and all our campaigns will strengthen this message and encourage more people to take part in gardening regardless of their experience."

National press advertisements have already started appearing in publications for bird brand Peckish which will once again see its animated television advert seen on mainstream TV channels from January.


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