Westland Horticulture invests in 'stars of the future'

The Westland Masterclasses 2012 is set to deliver product knowledge to garden centre staff building their confidence and information within their stores.

Westland offers product training for garden centre staff - image: HW
Westland offers product training for garden centre staff - image: HW
Garden centres across the country can send staff on the one day courses, where they will learn about Westland products, and merchandising tips on how best to drive sales on the products they sell in their stores.  The main product focus will be on growing media, lawn care and the  bird care range Peckish.

The focus for the 2012 events will centre purely on product knowledge and will be delivered by Westland’s technical team.

Marketing director Keith Nicholson said:

"We were delighted with the attendance and the feedback that we received from the masterclasses this year.  All feedback given asked for more product knowledge from us and so that it was we will be delivering at our masterclasses in 2012."

In addition to the masterclasses, Westland is paying for 12 garden centre staff at the January GCA Conference.  Westland will choose the 12 ‘Stars of the Future’ from entries submitted by garden centres to both attend the conference and take part in a competition held during the event.

Westland also sponsored the Young Trainee of the Year at the Garden Retail Awards where the winner Will Foulkes from Weybridge Garden Centre is now set to undertake the HTA Diploma course in Garden Retail.

For further information about the Westland Masterclasses taking place throughout February 2012 or the 2012 GCA Conference ‘Stars of the Future’ contact Westland at nbacon@westlandhorticulture.com.


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