Launching Delivering Growth earlier this week, Minister for Natural Resources and Food Alun Davies said: "We have designed this plan to ensure that Wales' food industry reaches its full potential. That is why it includes a particular focus on delivering green growth and creating jobs throughout the food chain."
The plan sets out three goals of: forming a Food and Drinks Federation for Wales; developing a new identity for Welsh food and drink; and training and up-skilling throughout the food chain.
It also aims to encourage public sector procurement of Welsh food and drink, improve data gathering, develop export markets, take up opportunities for more Protected Food Name products, and establish an annual showcase to demonstrate and reward the best of Welsh produce.
The plan will be open for consultation until 3 March 2014, with a final plan to follow shortly after.