Weedkiller market reaches highest ever value

The weedkiller market has reached its highest ever value, according to recently released market data from GfK.

The data shows that the market value of weedkillers rose to a record high of £60m over the 12 months between August 2012 and August 2013. This has grown from the £58m value of the previous year.

The Roundup brand of weedkillers grew 18 per cent in sales in a market which grew three per cent overall in the year to August 2013, achieving its highest ever share of the market at 39.5 per cent.

The top three best selling weedkiller packs are Roundup’s Gel, 1L Ready to Use Spray and the 5L Pump ‘N Go. These three packs account for 22.9 per cent of the consumer spending, with Roundup Gel achieving 9.1 per cent.

In 2003, concentrates accounted for 62 per cent of sales, while in 2013 there has been a complete switch, with 62 per cent of sales now being attributed to Ready To Use products, with Roundup having a 50.5 per cent share.

Roundup lawn and garden business director Gary Philpotts said: "It’s great news for retailers that the weedkiller market is growing. This presents plenty of opportunities for retailers to capitalise on products that their customers are looking for."


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