Complete Weed Control teams met at Centre Parcs in Nottingham to look at latest product innovations and "deepening" head office support to improve communication across the group and help franchisees grow their businesses.
The two-day event focussed on the current economic climate, franchisee development, a new company website, chemical update including changing legislation and business finance.
"Personal relationships are at the core of our business," said managing director Ian Graham. "The conference gives us more opportunity to directly interact with our franchisees in an environment that helps us better understand their needs."
NFU Mutual tackled rural crime prevention while Complete Weed Control is to look at a new marketing campaign, said Graham who used "back to school" team-building games to hone competitiveness."Everything was geared toward ensuring our franchisees are the most knowledgeable in the industry and have the skills and resources to run a successful business. We are optimistic 2013 will be a very good year."