The centre's pot-recycling initiative is the latest push to cut its carbon footprint and reduce energy use. Customers have brought back more than 4,000 pots since March.
Customers at the Wychbold centre bring back empty pots for processing into plastic pellets. These are made back into pots, returned to Webbs and refilled with plants.
Over 1.2 million plants were grown by Bransford Webbs last year and many of them are grown in two Worcestershire nurseries, Wychbold and Bransford.
Webbs already uses energy-efficient materials on its buildings and collects rain from the shop and car park, filters it and pumps it into to an onsite reservoir.
"This provides over 80% of water required to irrigate the nursery beds and tunnels," said executive chairman Ed Webb.
"Recycling initiatives on the doorstep makes it simple and hassle-free for local people to do their bit."
Other green initiatives at Webbs of Wychbold include onsite baling of waste cardboard and plastic, which is sold for recycling.
Green waste from the gardens is re-used as mulch on the beds and borders, while customers can walk away from the shop with eco-friendly jute "bags for life".
A new range of pots are made from recycled glass and car tyres, while outdoor clocks made out of recycled vending coffee cups are sold in the garden centre.