Douglas-Davies said having an operating site licence agreement with the developer that owns the land could mean decades of trading from the Midlands centre. Hurrans went into administration last month.
He hopes to integrate further the on-site falconry centre into the garden centre's marketing and to restore the fortunes of what he described as "one of the leading garden centres in the West Midlands" in former times.
Douglas-Davies said: "Webbs West Hagley is complementary to Webbs of Wychbold. If you could afford a Morgan in your garage next to the Bentley you own, you would have both."
He said the 2.4ha site is big enough to be profitable and at only 20km from Wychbold is close enough to deliver to easily, but far enough away on road networks to have a different customer base.