Weather boosts sales of roses

Favourable growing conditions and flourishing home garden blooms help lift consumer demand.

The successful performance of many garden roses this year has led to a boost in sales, according to growers.

Despite continuing concerns about the economic climate, demand for the plants is high. The weather conditions this year, including a dry spring, meant roses have flourished and flowered later in the season.

"Given the economy, rose sales have been good," said Peter Beales Roses managing director Richard Beales. "Roses are looking good this year and that's why people have wanted to buy them.

"Sales are good and we're still early into the season. It's from September on that we get the real kick-up. It seems that despite the economic situation, people are still buying plants for their gardens. People are always keen to have their gardens looking good.

"Roses have been performing well this year and later into the season. The drought earlier in the year has meant the second flush of growth has been better than usual."

Fryers Roses managing director Gareth Fryer said this summer had been a lot better than last year. "The dryer summer has meant that roses have been looking good and are looking good now in the autumn," he added.

"That always leads to sales. New varieties are always the most popular and we should be selling out before the spring."

Whartons Nurseries owner Robert Wharton said: "We've finished one season, with container grown roses, and we have pretty much sold out. Forward orders from garden centres are now coming in nicely and demand is certainly very good.

"There was a much better finish to the season than last year. The dry spring meant things started a lot later, but lots of rain over the summer has meant that people have kept planting. Roses look good in the garden and that always helps sales."

Expert view

"Sales have been good given the climate, including bare-root sales. It's hard to understand why, given the financial climate. I suppose people are cutting back in some ways but still spending on their gardens. All our products are doing well. We've potted a lot more climbers than normal this year and it is fantastic how they've gone out. We put the price up by about £1, but people have not baulked at all. If they've liked it, they've bought it."

Keith Jones, owner, C&K Jones


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