Waitrose marketing head joins Garden Centre Group

The Garden Centre Group has appointed Sarah Fuller as marketing director. Fuller will lead the marketing function encompassing ‘The Gardening Club’ loyalty platform, all marketing communications, e-commerce activity and customer services.

She joins The Garden Centre Group from Waitrose, where she has been head of marketing communications since 2009.

She led the essential Waitrose marketing launch, the three-year Delia and Heston campaign, the Brand Price Match initiative and created UK grocery's first 'point-less' loyalty scheme, myWaitrose.

She replaces Lorrie Robertson.

The Garden Centre Group CEO Kevin Bradshaw said: "I am delighted to welcome Sarah to the new team. In the twelve months since The Garden Centre Group was acquired by Terra Firma we have been able to attract strong talent into all areas of the business which, combined with a range of operational improvements, have made us stronger and more profitable as we grow. We welcome Sarah’s leadership in continuing to drive this growth both with our current loyal customer base and new customers to the Group."

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