Waitrose hails sustainability champions in fruit, veg and flowers

Fresh produce suppliers were among those honoured at the first ever Waitrose Way Awards, which celebrate sustainability in food and farming.

Waitrose Way Awards winners - image:Waitrose
Waitrose Way Awards winners - image:Waitrose

Vitacress Salads won in the Waste Reduction (Branded) category for producing smaller pack sizes under their Steve’s Leaves brand, to help consumers reduce waste at home.

Vegetable grower and packer Barfoots of Botley took the CO2e Reduction (Own-label) title for its sweetcorn-fuelled anaerobic digestion plant, a UK first.

And Wealmoor, which supplies fresh produce from the UK and overseas, took the Water Reduction (Own-label) category for its rainwater harvesting in the UK and Kenya.

Cut flower supplier Winchester Growers also took the Championing British title for its efforts to extend the UK-grown cut flower season.

The winners attended a lunch at Waitrose head office in Bracknell, Berkshire on Monday 23 April, where they were presented with a sustainably-sourced British oak plaque by Waitrose managing director Mark Price.

He said: "Our suppliers share our commitment to reducing the environmental impact of food production, supporting British farmers and growers, helping people enjoy healthy lifestyles and ensuring fair treatment for all in our business and the wider community."


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