Waitrose cut flower signing marks return of UK producers

A major new contract for Whetman Pinks has marked a return for British cut flower growers to UK supermarkets after years of foreign dominance.

Carolyn Whetman managing director of Whetman Pinks, told of her delight to be supplying cut flowers to retail giant Waitrose at the Four Oaks trade show yesterday.

Whetman Pinks began supplying pinks to the top 50 Waitrose stores across the UK this July.

Whetman, who is a huge ambassador for British-grown plants, said the return of UK-grown cut flowers to the supermarkets is a key goal following a dramatic decline in UK supply which had helped to see cut flower sales, fall from 60 per cent of Whetman Pinks’ business, to around 5 per cent.

Commenting on the current economic downturn, Whetman said, the company is well prepared: "We saw it coming so we prepared and feel in a very strong position to weather this.

"I have such confidence in our product – and it is affordable," Whetman added.


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