Carl Welsh, who has been with the company for eight years, took over from Daniel Wilkinson who moved to become managing director of Hortifeeds International - a new commercial division within the Synchemicals Group.
Earlier this year Welsh was instrumental in the expansion of Vitax’s production facilities and will now steer Vitax.
Vitax chairman Paul Gooding said; "Understanding our customers is essential and Carl’s experience of managing the complete supply chain and pressure points ensures he is best placed to take the business forward.
"Over the past couple of years we have needed to adapt as a business to meet the growing demand for our products. Carl has played a huge part in that change and with a new team in place we can already see potential areas for growth."
Mark Butler, who was appointed national sales manager for Vitax last year, Bryan Cooper is stepping up as key account manager and David Griffiths has been promoted to marketing manager.
Welsh said: "It is an exciting time to take over the helm at Vitax as the recent expansion has seen an
increase in sales and we are encouraged by the demand for our products. The challenge is to harness that growth whilst continuing to deliver what customers want – high quality products and in-centre product marketing support.
Andy Gurney has joined the board as operations director.