Effective from July 1, the move reflects the progress the company has made into having the largest range of peat-free growing media in the UK.
Vital Earth now has a range of over 30 peat-free composts, including specialist blends like ericaceous and JI Nos 1, 2, and 3 equivalents. It also makes the award-winning Chicken Poo fertilizer, a recycled chicken manure product, sourced from British free range hens, as well as a range of commercial peat-free composts for the grower and green roof markets. The Vital Earth brand is available in over 500 independent outlets as well as 350 Wilkinson's stores nationwide.
MD Steve Harper said: "Vital Earth (Derby) Limited was founded entirely on the environmental premise of recycling locally-sourced green waste, thus preventing it from going to landfill.
"Having invested three years of research and seven years of development, we have created an in-vessel method, using our own patented system control, which is totally sympathetic to the natural composting process.
"The new name reflects both our growth as a company, the increasing number of green waste recycling contracts we have, the extent of our product range - now including two Which? Gardening Best Buys - and, the Vital Earth franchise as an increasingly recognisable consumer brand. It also sits well with our future plans to replicate our technological innovations nationwide, leading to considerably more positive impacts on the environment."