Vital Earth changes name to reflect national reach

Vital Earth (Derby) Limited, producer of environmentally-friendly composts and fertilisers made from locally sourced, recycled garden waste is changing its name to Vital Earth (GB) Limited.

Effective from July 1, the move reflects the progress the company has made into having the largest range of peat-free growing media in the UK.

Vital Earth now has a range of over 30 peat-free composts, including specialist blends like ericaceous and JI Nos 1, 2, and 3 equivalents. It also makes the award-winning Chicken Poo fertilizer, a recycled chicken manure product, sourced from British free range hens, as well as a range of commercial peat-free composts for the grower and green roof markets. The Vital Earth brand is available in over 500 independent outlets as well as 350 Wilkinson's stores nationwide.

MD Steve Harper said: "Vital Earth (Derby) Limited was founded entirely on the environmental premise of recycling locally-sourced green waste, thus preventing it from going to landfill. 

"Having invested three years of research and seven years of development, we have created an in-vessel method, using our own patented system control, which is totally sympathetic to the natural composting process.

"The new name reflects both our growth as a company, the increasing number of green waste recycling contracts we have, the extent of our product range - now including two Which? Gardening Best Buys - and, the Vital Earth franchise as an increasingly recognisable consumer brand.  It also sits well with our future plans to replicate our technological innovations nationwide, leading to considerably more positive impacts on the environment."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

How will Westland buying Gardman impact the garden centre supply market?

How will Westland buying Gardman impact the garden centre supply market?

Garden Centre Profile: Rosebourne, Aldermaston

Garden Centre Profile: Rosebourne, Aldermaston

The second Rosebourne garden centre opened last month, Wyevale Solihull has been bought and the group aims to expand further still, Matthew Appleby reports.

How should garden centres tackle health and safety issues?

How should garden centres tackle health and safety issues?

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +


The Horticulture Week Business Awards is now open for entries

Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2018

See our exclusive RANKING of garden centre performance by annual turnover plus the FULL REPORT AND ANALYSIS of the market drawing on our garden retail industry-exclusive research

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles