VHB launches first British grown living tarragon at Waitrose

VHB (known as the Fresh Herb company) has launched the first pots of British grown living tarragon into the UK retail market.

tarragon - image:VHB
tarragon - image:VHB
For an experimental period of six weeks, Waitrose will be stocking the herb in stores. The retail price is expected to be £1.45. VHB is part of the Vitacress Group and is the largest producer and supplier of fresh herbs for the British market.

The pots of plants will fill the gaps between the end of the British tarragon season and the start of the overseas season. A spokesman for Waitrose said: "Living plants are always hugely popular with our customers so we’re thrilled to be able to extend the range."

Ann Tennison, marketing manager for VHB, said that the firm would  be looking for further additions to the range. "We are constantly striving to be innovators within the herb range and to increase the range of high quality products that we grow and supply."

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