VegTrug, founded only a year ago, has cited attending overseas trade exhibitions via Gardenex such as the National Hardware Show, Las Vegas, and spoga+gafa, Cologne, as a factor leading to the company’s growth in overseas markets.
"We always had big ambitions for our product and knew that it had the potential to be sold around the world," said International director Joe Denham.
"One of the best decisions we made in the early days was to contact the Gardenex federation for assistance, and the federation’s help and guidance with overseas trade shows has been excellent and very good value for money. More than that however, is the experience of the federation’s team when advising us with specific overseas customer prospects.
"On occasions we have needed to structure proposals and negotiations in areas in which we were not familiar but the Gardenex team have always been on hand to guide us. The federation’s knowledge of the markets and network of contacts is just superb and we would recommend its services to any business wanting to expand overseas."
VegTrug’s latest contract is with The Danske Supermarked Group in Denmark and came after VegTrug’s participation in the Gardenex-organised group at this year’s spoga+gafa. The VegTrug product will be available in the Danish company’s Bilka and AZ hypermarkets.
The VegTrug system will be listed in the Beckmann catalogue published in Germany from the beginning of 2011.
VegTrug also has a new regional distribution agreement with DLS Lawn & Garden in the US and in Australasia via some Bunnings Hardware stores throughout Australia and New Zealand.