Van Hage garden centre sees 'hampered' visitor numbers pick up thanks to campaign

Visitor numbers to Van Hage's store at Peterborough Garden Park have increased by 51 per cent and unique web visits by 44 per cent over the six weeks of a ‘glorious shopping’ print and broadcast campaign developed by Cambridge-based agency Ware Anthony Rust.

WAR said since the park opened at the beginning of the year "continual heavy road works in the area and lack of awareness of the park’s offering have hampered visitor numbers".

WAR senior account director Kay Davis said: "The ‘Glorious shopping’ campaign demonstrates what can be achieved by investing in an integrated approach to communications and WAR are delighted to be working to deliver outcomes for Peterborough Garden Park with this particular project."

Peterborough Garden Park chairman Gordon Edington said: "We are pleased with how well the ‘Glorious shopping’ campaign has been received, further establishing Peterborough Garden Park as a year round retail destination for the East Midlands and East Anglia."

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