US soil surfacant business takes over UK turf product distributor

Soil surfactant company Aquatrols Corporation of America has bought UK-based Farmura Environmental.

Farmura Environmental supplies the European market with turf products and has served as Aquatrols’ principal distributor in the UK since the companies first formed a partnership in 2007.

Aquatrols president Tracy Jarman said: "Our close relationship with Farmura has been central to our impressive growth in the UK over the past seven years. We are excited to officially bring the Farmura staff and product line into the Aquatrols family as we continue to change the way the world grows."

Farmura makes brands including Porthcawl and its products are also used on seven of the nine Open golf venues in the UK.

All Farmura and Aquatrols staff will be retained following the acquisition. Jonathan Harmer, principal owner and managing firector of Farmura, will continue to lead his staff in the UK.

He said: "When my father took over the company in 1971 he envisioned a strong, ethical company supplying balanced management techniques and environmentally conscious solutions for the agricultural, horticultural and amenity industries.

"This opportunity with Aquatrols is the natural development of our current partnership, and will allow us to expand into areas faster and more effectively than we could otherwise have done," said Harmer.

Aquatrols makes soil surfactants and other specialtiy technologies used in the professional turf, ornamental, and agricultural industries.


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