Unwins extends its range of seeds

Unwins has launched a more comprehensive seed and seed-potato range with new varieties as well as a new offering called Nature's Haven, including 15 seed varieties.

New seed-potato packaging provides concise information to the consumer on when to sow and harvest, and detailed instructions. Unwins has taken a new approach in segmenting its seed potatoes by harvest time, which simplifies the distinction between the more common terms of "first earlies" and "main crop".

Unwins is changing the way seeds are marketed to consumers with a new campaign, called the Gro-sure Challenge. The "through the line" marketing campaign will focus on encouraging consumer trial and driving participation. Unwins product manager Julie Stigwood said the new varieties for 2011 will be pea Ruthless and French bean Poweron.

The Natural Companions range has been extended to feature 10 different packs acting as a decoy for insect pests. And the Little Growers range is designed to attract the younger generation.


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