Managing director Tony Frankham told Grower: "Having seen the melon-growing trials at East Malling Research, we spotted an opportunity to use our polytunnels after our June-bearer crop, rather than leave them empty."
The company will later assess whether the idea is commercially viable on a larger scale. "If it can work on a season as late as this, it should work most seasons," said Frankham.
Meanwhile, Sainsbury's has become the first major supermarket to sell fresh British-grown figs, from Abbey View Produce near Waltham Abbey, Essex, which has a trial commercial plantation of 300 trees.
Sainsbury's exotic fruit technologist Sam Taylor said: "We're always looking for new ways to offer more great-tasting British products, and this is good for British farmers who want to diversify, as well as customers who look for UK-produced products."
The figs will initially be sold in 15 stores in Essex and London.