"Cut back on the plastic and throwaway toys and plant a tree that lasts for life instead," says managing director David Eyre.
"You can plant a sapling tree in your garden and watch it grow with the baby," he said of the push endorsed by Woodland Trust president, TV’s Clive Anderson.
"It’s a great way of putting children and their families in touch with the rhythm of nature. More than 700,000 babies are born in England and Wales a year.
"And if every newborn’s family plants a tree it would be the equivalent of a creating a
1,000ha forest every year. Over 10 years this would absorb 7m tonnes of carbon."
Twig Group’s horticulture specialist Dave Davis has been designated Maternitree Warden, acting as midwife for the scheme to advise on tree planting.