TV's Bake Off winner gives garden centre caterers "foodie trends" tips

Great British Bake Off winner Jo Wheatley says hybrid pastries such as crookies, cronuts, jonuts, cragels, cupnuts, cheeselovas and townies could be options for garden centre caterers wanting to keep up with foodie trends she finds through social media.

Speaking at the HTA catering conference in Coventry, the BBC TV show winner said Van Hage Ware was her favourite garden centre, where she visited the cafe and bought 'bootfuls' of products.

She said cannoli and mini cupcakes as well as traditional cakes such as lemon drizzle, teacakes, rocky road, traybakes and Victoria sponge were trendy.

Tea campaigner Jemma Swallow said the 'theatre of tea' was a trend, despite the projected £8.7bn UK coffee market for 2018.

She said UK-grown tea "did not make the cut" in her ranges but matcha, puerh and white tea were exclusive beverages set to become more mainstream. 

The Garden Centre Group food and beverage director Jason Danciger gave a history of catered coffee. He praised Tesco for buying coffee chain Harris & Hoole and said the branded coffee shop market would be worth £4.1bn in 7,000 outlets by 2018.


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