TV Seminars add to the mix at HTA National Plant Show

Four TV seminars providing inspiration and tips about selling and merchandising plants will add to the 100 UK plant suppliers exhibiting at the HTA National Plant Show next week.

The HTA National Plant Show takes place on 29-30 June at Stoneleigh Park, Coventry.

Seminar Programme:

Tuesday 29 June at 11am

New Plants or Good Plants?

Andrew McIndoe, Managing Director of Hillier Nurseries, has many years of experience communicating with retail customers. Andrew argues that in our efforts to promote new plants we often neglect some of the best plants we have for our customers.

These might be ‘old favourites’ to us but many are completely new to a new generation of gardeners. Come and hear Andrew share his insights and tips on increasing plant sales across the full range of stock and talking to your customers about plants.

Tuesday 29 June at 2.30pm

Operation Pollination

Passionate gardener, plantswoman and cook, Sarah Raven will chair a seminar about nectar and pollen rich plants, and will be joined by Dr Jeff Ollerton, a pollination ecologist from Northampton University, horticultural marketing consultant Doug Stewart, and Helen Bostock, a horticultural advisor from RHS Wisley.

The seminar will explore the importance of nectar and pollen rich plants in attracting bees, butterflies and other pollinators as well as the marketing opportunity that this presents for garden retailers. The BBC will be filming this seminar as part of a 3 part BBC documentary series, which aims to investigate biodiversity in our gardens, parks, towns, cities and countryside.

Wednesday 30 June at 11am

Making Plants Stand Out

Raymond Evison, Chairman of Guernsey Clematis, has built a strong plant business on new and quality plants. With a focus on developing a clear brand and promoting this directly to consumers Raymond has a wealth of experience to share.

The seminar will highlight how a passion for plants, combined with sound business thinking, can reap healthy rewards. Raymond will be offering ideas for you to inspire your customers and suggestions on how to make the plants in your outlet stand out and demand attention.

Wednesday 30 June at 2.30pm

Inspirational Plant Merchandising

David Domoney, garden designer and TV personality, has travelled the world spotting retail solutions that can be used by garden retailers.

Combining this, with his extensive knowledge of plants and consumer gardening habits, David will provide a raft of great plant display ideas for you to take away, put into practice, and drive plant sales. Don’t miss what will be an entertaining tour of the world packed with moneymaking business ideas.

Hortipak are principal supporters of the HTA National Plant Show. Horticulture Week and Garden Retail are media partners.

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