TV advert promotes The Jersey Royal Company brand

The Jersey Royal Company has showcased its first national TV commercial as part of a larger, five-year campaign to drum up awareness of the brand.

The prime-time commercial shown during the Easter break was the first campaign produced by any of the island's suppliers outside of generic State of Jersey promotion.

The company's managing director Tom Binnet said: "The television advert marks an exciting time in the evolution of both the company brand, business and strategy as a whole.

"Since our range launch last year, the products have been extremely well received, resulting in additional listings throughout Tesco, The Co-Operative and Ocado," he said.

"The aim of the advert is to highlight the taste, tradition and quality of our potatoes."

The company is also investing in Tube advertising, in-store promotions, street sampling and an appearance at this year's Taste festival in London's Regent's Park.

Binnet added: "Our investment this year has topped £300,000 and is part of our five-year strategy. With the heavy promotional activity that ensues each year, it is easy for consumers to forget the work that goes in to producing this unique crop, which is vital for the Jersey economy."

"Our season lasts a little over 16 weeks, in which time we have to produce enough sales to support a year-round function."


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