TGA chief executive Tim Mudge said: "Our ‘brown lawns are cool’ campaign, which aims to educate homeowners that there’s no need to water established lawns, was seen by the water companies as being an important water conservation message. They recognise that turf plays an important role in replenishing aquifers and preventing localised flooding, but we must continue to work together to encourage homeowners to lay turf and to maintain it responsibly."
The new leaflet, which is available now in printed and electronic formats, has been endorsed by Water UK and Waterwise. It gives advice on watering newly laid turf and on managing established lawns during the summer months.
Mudge added: "We invite our members, landscapers, gardeners, trade organisations and the media to help homeowners enjoy their lawns while preventing water wastage by distributing the leaflet so it’s seen by as many consumers as possible at the end of this growing season and next spring."
To obtain copies, contact the TGA office on 01507 607722 or email email@example.com