The Garden Retail awards sponsor aims to "provide visitors to the site with a fresh, contemporary look and designed with ease of navigation in mind".
A representative of the company, which supplies gardening gloves, wellingtons, accessories, clothing, cloggies, kids gloves, brushes and brooms, said:
"The emphasis is on appealing, lifestyle images to inspire consumers in their perusal of the very latest gloves and footwear products from the number one brand. Best-selling lines are highlighted on the home page and full details for each product are available at the click of a button. It is now even easier for visitors to locate their nearest stockist using the postcode search facility."